About Nia Global Strategies
Lorraine Simpson is the founder and principal strategist of Nia Global Strategies Ltd. With over 30 years of experience in the tourism industry, she has built a career at the intersection of destination strategy, trade development, and market access — working directly with tourism boards, government ministries, and destination management organisations across Africa and the Caribbean.
Her work is focused on a specific and underserved challenge: helping destinations in the Global South build structured, sustainable market presence in North America and the UK. This requires more than marketing — it requires strategy, trade relationships, operator readiness, and the kind of long-term commitment that produces measurable results.
Lorraine has represented destinations at major North American trade events including ASTA, ACTA, and the Virtuoso Travel Week. She has developed and delivered destination specialist certification programmes for travel advisors in Canada and the United States, and has worked with tourism ministers and board executives on long-term market strategy.
She is a recognised voice in the North American travel trade media, with regular contributions to industry publications and speaking engagements at tourism conferences in Canada and the United States.
Recognition
Areas of Expertise
A Specialist Consultancy, Not a General Agency
Specialist Focus
Nia Global Strategies works exclusively in tourism market development for destinations targeting North America and the UK. This focus allows us to develop deep expertise, strong trade relationships, and a clear methodology — rather than offering broad services across multiple sectors.
Limited Partnerships
We work with a small number of destination partners at any one time. This is a deliberate choice. It allows us to give each engagement the attention it requires and to deliver results rather than manage volume. We do not take on engagements we cannot resource properly.
Results-Oriented
Every engagement is structured around measurable outcomes. We define success criteria at the outset and report against them throughout the engagement. Our reputation depends on delivering results, not on renewing contracts.
Where We Operate
Nia Global Strategies is based in Toronto, Canada, with a presence in London, UK. We operate across North America and the UK, with established relationships in the Canadian and US travel trade and with key media and trade organisations in both markets.
Our destination work has focused primarily on East Africa and the Caribbean, though we are open to working with destinations in other regions where our expertise is applicable.
Who We Work With
- National tourism boards and destination marketing organisations
- Government ministries of tourism
- Regional tourism authorities
- Destination management organisations
- Hotel groups and resort operators seeking trade market access
- International development organisations with tourism mandates
Featured in Leading Travel Media
Recognized Voice in Travel Media
Lorraine is a regular contributor to leading North American travel publications and has appeared on major media platforms including Cityline, Canada's largest travel and lifestyle show.
Her expertise in destination strategy, travel trade development, and market access makes her a sought-after voice for commentary on tourism trends, destination positioning, and travel industry innovation.
Speaking Engagements
- ASTA Annual Conference (USA)
- Virtuoso Travel Week (USA)
- ACTA Conference (Canada)
- Cityline Media Appearances
- Tourism Board Conferences
- Industry Trade Events
Partner With Us to Drive Tourism Growth
We begin every engagement with a diagnostic conversation to understand your destination's current position and strategic objectives.
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