Our work

Strategy is measured by what it sets in motion.

From hosted buyers and training rooms to embassies, universities, television studios and trade events, we build connected programmes that help African tourism move from attention to action.

A connected body of work

We do not arrive for one event and disappear.

Our role often begins before the audience enters the room and continues long after they leave. We connect destination strategy, event management, hosted buyers, sales education, media content, supplier training and market follow-up so that each activity makes the next one more valuable.

Uganda tourism professionals and international travel trade partners

Uganda · Hosted buyers & trade education

Bringing 40 travel professionals to the Pearl of Africa

For the Pearl of Africa Tourism Expo, we helped bring 40 international travel professionals to Uganda as hosted buyers. The programme went well beyond appointments: participants learned how to sell Uganda, explored how AI could help them become more successful travel advisors, and heard from speakers from Uganda and across Africa about selling the continent with confidence.

40international travel professionals hosted

Nia Global Strategies at an Uganda High Commission event in Ottawa

Ottawa · Government partnership

Creating events for the Uganda High Commission in Canada

We have designed and delivered travel-trade and destination-promotion events on behalf of the Uganda High Commission in Ottawa—bringing Uganda together with advisors, media, community leaders and potential partners, then supporting the relationships after the room clears.

Uganda tourism activation in North America

United States · Market activation

Taking Uganda directly into the US market

Working on behalf of the Embassy of Uganda in Washington, DC, we have delivered events and high-traffic consumer activations in the United States, created destination content and opened conversations with travel-industry and event partners.

75,000+visitors at a recent US expo activation

Lorraine Simpson delivering Uganda tourism training

Kampala · Capacity building

Training tourism providers to compete internationally

Our full-day training in Kampala helped tourism businesses understand international buyer expectations, improve product presentation, strengthen service and communicate Uganda in ways that resonate with travellers and the trade.

Lorraine Simpson speaking to a tourism audience in Tanzania

Kampala · Universities & emerging leaders

Speaking where the next generation of tourism thinking begins

We have spoken at universities in Kampala, sharing international market insight, practical tourism strategy and a clear view of the opportunities available when African destinations control and communicate their own story.

Lorraine Simpson speaking at International Tourism Summit Africa

Arusha · Training & speaking

Supporting tourism knowledge and market readiness in Tanzania

In Arusha, we have delivered training and speaking engagements focused on sales, destination storytelling and the realities of reaching international source markets—connecting local expertise with the needs of the travel trade.

A travel professional experiencing an East African safari

Tanzania · Educational FAM trips

Turning Tanzania experience into informed advocacy

Our Tanzania FAM trips combine first-hand destination experience with hotel inspections, supplier relationships and practical education, helping travel professionals return home able to recommend and sell the country from genuine knowledge.

Lorraine Simpson discussing African tourism on television

International · Media & content

Giving African destinations a credible international voice

From television and radio to editorial, social campaigns and live stages, we create content that challenges old perceptions, explains the product clearly and keeps destinations visible between major campaigns.

What could a connected market programme achieve for your destination?

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